Contact Details

holiday@torbay.gov.uk
Tel: 01803 211 211

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I Love it When a Planner Comes Together

I LOVE IT WHEN A PLANNER COMES TOGETHER

The fresh new look English Riviera 2008 Holiday Planner is now hot off the press, following a stylish redesign. The comprehensive holiday guide combines in-depth local tourist information with a smart, easy to use format. It includes every possible bit of information a customer could want, when planning their next English Riviera get-away from the comfort of their own home.

The planner is packed with information about the local area, including our history and heritage and our brand new UNESCO Global Geopark status. All of the attractions and distractions available in the Bay are showcased to their full, while there are also plenty of suggestions on how to pack days and nights out from dining, to shopping and watersports to theatre.

Other useful features of the planner include fold-out maps of the three English Riviera towns and easy-to-use local transport guides. Quirky facts also add another dimension to the publication, with titles like 'Six Hidden Riviera Gems,' 'Six Activities with the Kids,' 'Six Great Walks' and 'Six Things To Do in the Great Outdoors.'

Aviva Pearson, Director of Tourism said: "We are really proud of the new Holiday Planner, which has been produced just in time for Christmas and the New Year - the most important time for holiday planning. We have worked really hard to ensure that the brochure is both accessible and as comprehensive as possible; showcasing the very best of what the English Riviera has to offer. We have around 30,000 advanced customer requests for the new brochure and as our flagship publication, we are confident that it will be very well received."

Perhaps most exciting of all, the new holiday planner is also available as an online e-brochure on the www.englishriviera.co.uk website, ensuring the information is available to people across the globe. Not only can visitors 'turn' the pages of the virtual brochure on line, advance search technology allows visitors to enter key terms and be taken instantly to the relevant section. This technology is also obviously environmentally friendly and was introduced in response to the desire of many customers to read the information on screen, rather than in a print form.

Georgina Bowen, Tourism Marketing Manager at the English Riviera Tourist Board said: "The new Holiday Planner is being launched alongside an exciting national and international marketing campaign, which is already underway. Exciting partnerships with Exeter Airport and Flybe also adds another level of key marketing activity being undertaken for 2008. The beauty of having the e-brochure means the customer can look through the brochure on-line and plan their holiday using our exciting new Itinerary Planner and book online, all within a few simple clicks."

The new Holiday Planner is the first in a line of new branded series of tourism publications, aimed at encouraging visitors to the area with the English Riviera Activities Guide already in production.

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For more information and photographs/images contact:

Matt NewburyKatherine Brown
PR & MarketingPR & Marketing
English Riviera Tourist BoardEnglish Riviera Tourist Board
01803-40835001803-296296
Matthew.Newbury@torbay.gov.ukKatherine.Brown@torbay.gov.uk