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Strategic Partnerships

The ERBID Company represents 1300 tourism & hospitality businesses. In addition to leading on the marketing of the English Riviera, its overall strategic objective is to grow the value and volume of Torbay’s year-round visitor economy, which is worth £550 million per annum. To achieve this objective, we need to work closely with our strategic partners to ensure that opportunities to achieve growth are maximised for levy payers. On this page we highlight our key partners and how we are currently working with them.

Meet Our

Strategic Partners

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Torbay Council

The Chief Executive of the ERBID Company meets with the Leader, Cabinet Member for Tourism and Chief Executive of Torbay Council on a monthly basis to discuss key issues.
Torbay Development Agency

Torbay Development Agency (TDA) has voted unanimously to support the operation of an English Riviera Business Improvement District, and as such, the two organisations work together on numerous aspects.
UNESCO Global Geopark Management Committee

The Global Geopark Management Committee is the lead organisation bringing together all the strategic partners involved in ensuring that we work together to retain our UNESCO accreditation.
Great South West Tourism Partnership

The Great South West Tourism Partnership was formed as a new group at the start of COVID to provide ‘joined up’ and rapid support to the thousands of Tourism and Hospitality businesses across the South West impacted by COVID lockdowns.
Visit Devon

Visit Devon is the official DMO for Devon and the ERBID Company is a strategic commercial partner with unanimous support for the work and need for a county DMO.
Visit Britain

As the official DMO for Torbay, the ERBID Company is also the official link with Government through our links with Visit England and DCMS, the Government Departments responsible for Tourism, Culture, Media and Sport.