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Bay of Lights

This winter marketing campaign was initiated by the ERBID Company to lengthen the traditional Christmas/New Year visitor period. Over recent time and as a result of significant Government Welcome Back funding (post COVID-19) significant improvements to the waterfront festoon lighting has been possible and this has provided a stimulus to illuminate the Bay more and to promote ourselves as the Bay of Lights. Many attractions now form part of the campaign including: Train of Lights, Model Village Winter Illuminations and the new Bay of Lights Illumination Trail which has been organised by Torbay Council using Torquay Town Deal Funds with the ERBID Company as the headline sponsor.

You can view/download the Bay of Lights logo here (white background) or here (no background).

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ERBID Events

Featured

England's Seafood FEAST

The English Riviera BID Company were successful in securing the Discover England Fund, for an exciting international ‘foodie’ tourism project called England’s Seafood COAST.
English Riviera Air Show

The English Riviera Airshow is an annual two-day air display show designed to act as a Headline event, as a significant element of the local authority’s strategy to become the Premier Resort in the UK and grow the tourism offer for the benefit of the local economy.
English Riviera Walking Festivals

This is a new Event introduced by the ERBID Company following an unprecedented growth in visitor interest in coastal walking as a result of COVID-19.
The Agatha Christie Festival

This well-established event coinciding with Agatha Christies birthday takes place every September in Torquay and attracts visitors from all round the world.