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On 18 February, VisitBritain published its inbound tourism forecast for 2025, showing that international visits overall and visitor spending to the UK are set to increase on 2024 levels.

Monday 17^th February saw the launch of a major new destination marketing campaign aimed at attracting families to holiday in the English Riviera.  The campaign includes TV advertising, digital out of home ads, digital advertising and more.

New free workshops for spring 2025, designed for English tourism and hospitality businesses.

DEFRA has released the 2024 bathing water classifications, and it’s good news for the English Riviera. 14 of our 15 beaches have achieved an ‘Excellent’ rating. This is the highest possible rating and marks an improvement on last year’s ratings.

In a significant step to support the recovery of the tourism industry across Devon, South West Water have pledged a £1.2 million Destination Marketing Recovery Fund over the next three years, to be managed by the English Riviera BID Company.

The English Riviera BID Company is seeking a full-service creative, digital and media agency to deliver its national campaigns for 2025 and 2026.