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ERBID 1 Business Plan

During 2015 and 2016, a programme of Industry Consultation took place to gather opinions and views regarding the proposed development of an English Riviera Bid (ERBID).

The consultation process included online surveys, public presentations, workshops, one-to-one meetings, media coverage and the distribution of the draft ERTBID Business Plan.

Feedback from the industry was overall extremely positive and highlighted priorities which formed the foundation of the Business Plan for 2017-2022 with ‘your priorities’ as follows:

Coordinated campaigns to grow day and short break visitor numbers
Increasing shoulder season occupancy
Regional and national campaigns including TV and radio
Continued investment in the official destination website
Active promotion of events taking place across Torbay
Continued investment in social media to attract new visitors
National promotion of the official English Riviera Guide

View the Business Plan.

The Business Plan is supported by a 5 year Operating Agreement working with Torbay Council. See the ERBID Operating Agreement.

THE ENGLISH RIVIERA BID COMPANY

HISTORY

Featured

ERBID 1: Archive (2017-2021)

The ERBID Company is a private sector led, independent company that was established to implement the ERBID 5 Year Business Plan (2017-2021) and represents 1000+ Torbay Tourism Businesses as ERBID Levy Payers.
ERBID 1 Destination Marketing Activities

The English Riviera BID Company invests heavily in Destination Marketing each year. See the Destination Marketing Activities of ERBID1 here.
ERBID 1 Board Minutes

Launched on January 4th 2017 the ERBID Company is a not-for-profit company. The Board hold regular Board Meetings and here you can see all the approved minutes from ERBID1.
ERBID 1 Accounts

The ERBID Company is a private sector led, independent company that manages the 5 Year Business Plan (2017-2021). Here you can see all the Management Accounts from ERBID1.