You are here: Marketing the English Riviera > Social Media > Instagram

Instagram

Instagram is a social media platform for sharing photos and videos with your followers. This popular platform is built almost entirely around sharing images and videos. This visual twist is why Instagram is the cultural powerhouse it is today - “Instagramming’ is officially a verb.

Social media plays a major part in ERBID2’s destination marketing strategy providing an increasingly popular space for visitors to communicate and share travel experiences through the shared use of inspiring user generated content.

We also deliver tactical seasonal digital campaigns targeting different age groups and demographics with the objective to drive increased staying and day visitor numbers into the destination, particularly the shoulder months.

Performance in 2023

Impressions - 1,155,587
Engagements - 25,916
423 posts

Follow us

We continue to maximise our Instagram page to reach and inspire new audiences. Please make sure you tag us and include hashtags #englishriviera and #myriviera on any Instagram posts, reels or stories.

Click here for a simple step-by-step guide on how to use tags and hashtags which we hope you find useful.

Have you taken any good photos or videos in and around the English Riviera? Please feel free to upload them here.

Explore the English Riviera's

Social Media

Featured

Facebook

Facebook is a social media networking site that allows users to connect with friends, family, co-workers and others, including groups of people who share similar interests.
TikTok

TikTok is a social media platform for creating, sharing and discovering short videos. The app has around 1 billion monthly active users and is used mainly by a younger audience and is an outlet to express themselves
Twitter

Twitter is a free social networking site where users broadcast short posts known as tweets. These tweets can contain text, videos, photos or links.
YouTube

YouTube is a video sharing service where users can watch, like, share, comment and upload their own videos.
CrowdRiff

The ERBID Company have recently invested in a new user-generated platform called CrowdRiff. Used by many destinations Worldwide, CrowdRiff is a visual content marketing software that fuels the marketing efforts of over 800 travel brands.
Social Media

The English Riviera BID Company is significantly increasing its investment in Digital Destination Marketing and to expand the ways we promote the area online to attract both staying and day visitors, with the focus on promoting the shoulder seasons.