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National Advertising

ERBID consultation with eligible Levy Payers has repeatedly highlighted the desire for continued National Advertising, with the majority of businesses recognising that no business alone can deliver this and we need to all invest strategically in promoting the English Riviera.

Several different channels for National Advertising have been tried and evaluated since the ERBID was first established including TV, Radio and Out of Home (OOH) activity. Evaluation currently favours OOH activity in our current core target market areas including: the Midlands, South Wales and Bristol.

This OOH activity drives traffic to the website where visitors can find out more and book and is supplemented with targeted Digital Activity in our core target market areas. Our core target market areas are continually being evaluated through continual analysis of postcode data.

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The English Riviera

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International Advertising

Working in partnership with Meet Devon and VisitEngland, the ERBID Company continues to take part in carefully selected events to ensure that our profile is maintained internationally.
Regional Advertising

Levy Payers asked through the ERBID2 consultation for the ERBID Company to consider introducing Radio Advertising into the ERBID ‘Marketing Mix.’
Seasonal Campaigns

Extending the season is a key strategic objective of not only the ERBID but also the newly adopted English Riviera Destination Management Plan and Torbay Economic Strategy.
Marketing the English Riviera

The main focus of the ERBID Company is to lead on and deliver, a wide range of professionally coordinated Destination Marketing activities on an annual basis, specifically targeting new year-round visitors to the resort.