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International Advertising

COVID-19 totally decimated the inbound international market and this is taking time to rebuild. Working in partnership with Meet Devon and VisitEngland we will ensure that we continue to take part in carefully selected events to ensure that our profile is maintained. In particular, the international appeal of the Agatha Christie legacy on which many operators will decide a visit to this area, will continue to be communicated. International events that we have attended or been represented at include EXPLORE GB, IBTM and Vakantiebeurs.

Marketing

The English Riviera

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National Advertising

ERBID consultation with eligible Levy Payers has repeatedly highlighted the desire for continued National Advertising, with the majority of businesses recognising that no business alone can deliver this and we need to all invest strategically in promoting the English Riviera.
Regional Advertising

Levy Payers asked through the ERBID2 consultation for the ERBID Company to consider introducing Radio Advertising into the ERBID ‘Marketing Mix.’
Seasonal Campaigns

Extending the season is a key strategic objective of not only the ERBID but also the newly adopted English Riviera Destination Management Plan and Torbay Economic Strategy.
Marketing the English Riviera

The main focus of the ERBID Company is to lead on and deliver, a wide range of professionally coordinated Destination Marketing activities on an annual basis, specifically targeting new year-round visitors to the resort.