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Torbay Council

Torbay Council has voted unanimously to support the operation of an English Riviera Business Improvement District (ERBID) and this means that:

Torbay Council is responsible for overseeing the ballots, levy collection and payment of their ERBID levy to the ERBID Company for all eligible council properties.
Torbay Council licenses free of charge the official use of the English Riviera brand and URL: www.englishriviera.co.uk
Torbay Council recognises that the ERBID Company is responsible for operating as the official Destination Marketing Organisation (DMO) for Torbay and official partner to VisitEngland/Britain and that the ERBID Company leads on Destination Marketing.
Torbay Council has committed to a new 5-year Events Partnership with the ERBID Company meaning that investment in developing existing and new events is maximised. For ERBID2 a joint fund of £600k was agreed, including financial support to the new ERBID Walking Festival and England’s Seafood FEAST.
Torbay Council is responsible for providing a baseline statement giving the details of the baseline services it provides and an operating agreement for the collection, enforcement and payment of the ERBID Levy.

The Chief Executive of the ERBID Company meets with the Leader, Cabinet Member for Tourism and Chief Executive of Torbay Council on a monthly basis to discuss key issues.

The opinion of the ERBID Board and Chief Executive is often sought regarding Tourism developments across the resort with representation requested and including Cabinet Briefings and Overview and Scrutiny, including planning matters.

The Chief Executive and ERBID Chairman have been invited to join:

The Torbay Development Board
Torquay Town Deal Board
Torbay Climate Emergency Assembly

Meet our

Other Partners

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UNESCO Global Geopark Management Committee

The Global Geopark Management Committee is the lead organisation bringing together all the strategic partners involved in ensuring that we work together to retain our UNESCO accreditation.
Devon & Partners LVEP

Devon and Partners LVEP is a recently formed public/private sector partnership between the county’s local authorities, destination management organisations and regional businesses. Devon has the third largest visitor economy in England. The LVEP is part of a national program managed by Visit England.
Great South West Tourism Partnership

The Great South West Tourism Partnership was formed as a new group at the start of COVID to provide ‘joined up’ and rapid support to the thousands of Tourism and Hospitality businesses across the South West impacted by COVID lockdowns.
Visit Britain

As the official DMO for Torbay, the ERBID Company is also the official link with Government through our links with Visit England and DCMS, the Government Departments responsible for Tourism, Culture, Media and Sport.
Visit Devon

Visit Devon is the official DMO for Devon and the ERBID Company is a strategic commercial partner with unanimous support for the work and need for a county DMO.
Strategic Partnerships

The ERBID Company works closely with our strategic partners to ensure that opportunities to achieve growth are maximised for levy payers.