ERBID 2 Business Plan

The English Riviera BID Company published their Final ERBID2 Business Plan in May 2021. The Postal Vote for ERBID2 was undertaken between May 27^th – June 24^th and the results counted and released on 25th June 2021. The result showed a resounding "yes" and will raise £5 million for promoting the resort for the next 5 years (2022-2026 inclusive).

Over 250 people were consulted in preparing the Final ERBID2 Business Plan that recognises the importance businesses put on the need for more investment in year-round events. To make this happen, the ERBID Company and Torbay Council have agreed a new events partnership in which both parties will invest £100k per annum for 3 years from 2022 making a new £600,000 joint fund to invest in events. 

The Final Plan also focused more on Digital Marketing, recognising that TV viewing patterns have changed through lockdown.

The minimum Levy contribution remained at £150 per annum recognising the pressure businesses have been under as a result of COVID.

You can read the ERBID business plan here.

And the summary business plan here.

The vote was reported in Torbay Weekly, and you can see the report of the voting here.