You are here: ERBID 1: Archive (2017-2021) > ERBID 1 Destination Marketing

ERBID 1 Destination Marketing Activities

TV Advertising

During the consultation leading to the setting up of the English Riviera BID, businesses across the resort highlighted their desire to see the new company investing in national TV advertising to attract new visitors, particularly in the shoulder season months.

TV generates the highest Return on Investment (ROI) of any media and remains the most effective short-term advertising activity responsible for continuing to drive response through online channels to www.englishriviera.co.uk

English Riviera Website

The ERBID 5-year Business Plan pledged to invest in a new fully mobile responsive Destination Website and a new official English Riviera website site was launched November 2017.

A new Be Inspired section was built into the site including a new English Riviera Blog which is intrinsically linked to our increasing Social Media Marketing activity, including the most recent Award Winning Beaches, Amazing People Campaign.

All 1000+ paying ERBID partners are entitled to a FREE full-page advert on the website with the opportunity to include up to 600 words of copy and multiple images to promote their business.

Social Media

UK internet users spend an average of 4.5 hours online each day and are active on 3-4 different social networks. As such Social Media digital channels provide a major opportunity for the English Riviera BID Company to identify, target, reach and influence existing and new visitors. Instagram (owned by Facebook) alone has more than 18 million users.

The English Riviera BID Company is significantly increasing its investment in Digital Destination Marketing and to expand the ways we promote the area online to attract both staying and day visitors, with the focus on promoting the shoulder seasons.

Over 44,000 people follow the English Riviera Facebook Page with regular posts placed to promote the area and to communicate particular seasonal Marketing Campaigns.

With over 4,000 followers on Instagram we are looking to maximise the promotional opportunities presented via Instagram in reaching a younger audience.

The English Riviera YouTube channel has been expanded significantly and includes many new videos including the Award Winning Beaches Video (spectacular Drone footage) the ITV adverts and the new Riviera Moments and Autumn Adventures Videos that you can share with your customers. We are adding new content all the time so do please keep visiting the English Riviera YouTube channel.

Email Marketing

Post GDPR, the English Riviera BID Company has developed a consumer Email Marketing Database totaling over 25,000 contacts. Regular emails are communicated to promote different things taking place throughout the year.

A sample of the emails that we have sent out during ERBID 1 can be viewed below.

Destination Marketing Activity

By Year

Featured

2021 Destination Marketing Activities

In the wake of COVID-19 the English Riviera BID Company, who are responsible for leading on Destination Marketing have commissioned a £100,000 in an 8-week National Marketing Campaign aimed at getting both stay and day visitors to travel to the English Riviera post Lockdown.
2020 Destination Marketing Activities

The English Riviera BID Company has budgeted over £450,000 on behalf of Levy Payers to promote the English Riviera for 2020.
2019 Destination Marketing Activities

The English Riviera BID Company has budgeted over £450,000 on behalf of Levy Payers to promote the English Riviera for 2019. All projects can be viewed here.
2018 Destination Marketing Activities

In 2018 the ERBID Company invested £569,325 in coordinated professional Destination Marketing activity aligning to the ERBID Business Plan.