Based on levy-payers’ feedback, a key target of ERBID marketing is to attract the Groups market. While the English Riviera has always been a popular destination for group travel, there is a need to rebuild the market since the impact of Covid, and make sure that group organisers are aware of all that the area has to offer.
In 2022, The English Riviera Group Operators Directory was updated and expanded and is aimed at Group Operators and Tour Organisers. It features listings for 70 hotels and attractions that welcome groups, as well as information on coach parking, annual events and free services available to help group organisers. The Group Operators Directory is a valuable marketing tool for ERBID to use when representing the English Riviera at Groups Exhibitions, including the annual Groups Leisure Show.
Click here to view the Groups Operator Directory.