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Seasonal Campaigns

Extending the season is a key strategic objective of not only the ERBID but also the newly adopted English Riviera Destination Management Plan and Torbay Economic Strategy. Becoming a year-round destination has many benefits particularly in respect of being able to offer year round contracts and improved skills and training development for the 10,000 local people employed in the Tourism and Hospitality Sector. The English Riviera is however generally known as a high season seaside resort and we all need to work hard to change that perception and promote reasons to visit outside the main summer season.

This is where the Seasonal Digital Marketing Campaigns play their part targeting pre and empty nesters in particular who are able to take multiple short breaks. Increasingly important is the need to develop new ‘Visitor Experiences’ as ‘hooks’ to attract people out of season and a good example of this is the growing interest post COVID-19 in coastal walking and we can now offer guided walks.

Marketing

The English Riviera

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International Advertising

Working in partnership with Meet Devon and VisitEngland, the ERBID Company continues to take part in carefully selected events to ensure that our profile is maintained internationally.
National Advertising

ERBID consultation with eligible Levy Payers has repeatedly highlighted the desire for continued National Advertising, with the majority of businesses recognising that no business alone can deliver this and we need to all invest strategically in promoting the English Riviera.
Regional Advertising

Levy Payers asked through the ERBID2 consultation for the ERBID Company to consider introducing Radio Advertising into the ERBID ‘Marketing Mix.’
Marketing the English Riviera

The main focus of the ERBID Company is to lead on and deliver, a wide range of professionally coordinated Destination Marketing activities on an annual basis, specifically targeting new year-round visitors to the resort.