2025 Destination Marketing Activities

On this page we summarise our key 2025 Destination Marketing activities.  Destination Marketing projects are delivered in partnership with professional agencies and specialist contractors in order to secure best value and fast turnaround when required.

Paid digital campaigns - you can take a look at our live Meta campaigns by visiting the free to access Meta Ad Library here.  In addition, a year-round 'Always On' campaign runs on Google Search and Display.

The English Riviera features frequently in magazines, news articles and online. A selection of free to view online articles are included on our Press & Media page here.

January 2025

In early January, the appointment of Devon-based marketing agency Chalk & Ward kickstarted the next phase in our Recovery Marketing plans, which aim to help rebuild  damage caused to the Brixham, English Riviera, and Devon tourism sector by negative Cryptosporidium coverage. 

Using video assets filmed last year, Chalk & Ward are working with us to create and deliver engaging concepts to be rolled out in family-targeted advertising this spring across television, out of home sites, and a digital campaign.

The families campaign will be followed by a couples-targeted campaign later in the year.

All campaigns will be supported by robust PR activity including press releases and media alerts, working with influencers, and building positive media relationships.

Press release: The English Riviera 2025: A Year of Unmissable Events!