2025 Destination Marketing Activities

On this page we summarise our key 2025 Destination Marketing activities.  Destination Marketing projects are delivered in partnership with professional agencies and specialist contractors in order to secure best value and fast turnaround when required.

Paid digital campaigns - you can take a look at our live Meta campaigns by visiting the free to access Meta Ad Library here.  In addition, a year-round 'Always On' campaign runs on Google Search and Display.

The English Riviera features frequently in magazines, news articles and online. A selection of free to view online articles are included on our Press & Media page here.
 

February 2025

Monday 17^th February saw the launch of a major new multi-channel destination marketing campaign aimed at attracting families to holiday in the English Riviera.  

The campaign includes:

• TV advertising (live and on demand) on Sky AdSmart, ITVx and various other digital channels via ‘connected TV’

• Digital out of home (video and static ads) in the central Birmingham area in shopping malls, transit hubs and bus shelters

• Paid for digital advertising on Meta, Google, and Trip Advisor – display and video

• Organic social media

• Influencer marketing

• PR

The campaign will run from Monday 17^th February until the end of June with the digital out of home running from 17^th – 24^th February and 14^th – 21^st April. 

Click the links below to view the adverts:

• Full length video

• TV advert A

• TV advert B

• TV advert C

The next phase of this year's campaign will target the couples market - more information on this to come.

This year’s destination marketing campaign is being part-funded by South West Water following lost bookings across Devon as a result of the cryptosporidium outbreak in Brixham last May.

Also in February, we issued a press release for Agatha Christie: A Spring Gathering.
 

January 2025

In early January, the appointment of Devon-based marketing agency Chalk & Ward kickstarted the next phase in our Recovery Marketing plans, which aim to help rebuild  damage caused to the Brixham, English Riviera, and Devon tourism sector by negative Cryptosporidium coverage. 

Using video assets filmed last year, Chalk & Ward are working with us to create and deliver engaging concepts to be rolled out in family-targeted advertising this spring across television, out of home sites, and a digital campaign.

The families campaign will be followed by a couples-targeted campaign later in the year.

All campaigns will be supported by robust PR activity including press releases and media alerts, working with influencers, and building positive media relationships.

Press release: The English Riviera 2025: A Year of Unmissable Events!
Press release: Experience an unforgettable Valentines Day on the English Riviera
Press release: Escape to the English Riviera this February Half Term - a Family Adventure Awaits!
Press release: Discover Hidden Gems and Brand New Experiences at the English Riviera Walking Festival 2025