Visit England have published the results of their latest Annual Attractions Survey.  The survey covers trends for attractions in England regarding visitor numbers and profiles, entrance fees, marketing, funding, and more.

Attractions in England reported an 11% increase in the volume of total visits from 2022 to 2023 with the sector growing due to an increase in overseas visits to attractions (+80% on 2022) and an increase in school trips in 2023.
 

Report highlights

• Attractions in England reported an 11% increase in the volume of total visits from 2022 to 2023, however this is still 28% below 2019 levels.
• Museums / Art Galleries and Places of Worship received the highest increase in visits year on year (20%) and (19%) respectively.
• In 2023, the sector grew due to an increase in overseas visits to attractions (+80% on 2022) and an increase in school trips in 2023. Overall, sites reported a 2% decline in domestic visits.   
• The British Museum was the most visited free attraction in 2023, attracting 5.8m visitors, up 42% on 2022.
• The Tower of London was the most visited paid for attraction in 2023, attracting 2.8m visitors, up 38% on 2021.

You can read the full report here.