On 11th March 2025, ERBID's CEO, Carolyn Custerson, had the pleasure of joining the Torbay Business Forum’s monthly breakfast meeting at the Riviera International Centre in Torquay. The event brought together over 100 people, all eager to hear about the latest developments in destination marketing for the English Riviera.

Carolyn shared exciting insights into the dynamic marketing campaigns set to promote the region for the upcoming season. A key highlight was the launch of brand-new TV adverts, designed to showcase the breathtaking beauty of the Bay. These will air in the Midlands on ITVX and other channels, ensuring the English Riviera remains a must-visit destination.

With these strategic initiatives in place, ERBID continues to drive tourism growth, supporting local businesses and reinforcing the region’s reputation as a premier UK holiday destination. Stay tuned for more updates on how we’re putting the English Riviera in the spotlight.