Filming took place last week for new TV advertising for the English Riviera. We were blessed with the weather over the 4 days of filming with the sun shining and clear skies for the majority of the time.

The advert is aimed at the family market, and will be aired as part of an overall destination marketing campaign in spring 2025, targeting the Midlands, South Wales and Home Counties. We will be utilising Sky AdSmart which means that we can target the right audiences and deliver several versions of the advert enabling us to showcase more of what the English Riviera has to offer families.

We are working with local production company, Goya Productions, to develop a compelling and eye catching advert. The story begins with a chaotic car ride to the English Riviera, filled with tension and stress. Upon arrival, each family member finds their own slice of happiness doing something they love at various attractions around the Bay, showing there is something for each of them. The advert concludes with a harmonious and joyful return trip; a stark contrast to their initial journey.

As well as 3 x 30 second adverts for airing on Sky AdSmart, many other assets will be produced for use on websites, You Tube and social media channels. All of these assets will be shared with levy payers in due course, for you to use in your own marketing for 2025.

Thank you to all the attractions who hosted the cast and crew, throughout the filming; you all made the process easy.