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Marketing the English Riviera

The main focus of the ERBID Company is to lead on and deliver, a wide range of professionally coordinated Destination Marketing activities on an annual basis, specifically targeting new year-round visitors to the resort. The ERBID2 Business Plan Budget Forecast for Destination Marketing is for the ERBID Company to invest a minimum of £376,300 every year for the 5 years of ERBID2 (2022-2026), £1.881,500 in total. With additional Commercial Income generated we aim for this to be higher. Ultimately however, the final amount invested is determined by the Levy collected.

Key promotional activities invested in each year of the ERBID currently includes:

National Advertising targeting the Midlands, South Wales, Bristol and South Coast.
Operation of a fully mobile world-class www.englishriviera.co.uk attracting over one million visitors a year.
Operation of increased Social Media Channels including: Facebook, Instagram, Tik Tok, Twitter
Operation of the year-round Award Winning English Riviera Visitor Information Centre.
Increased investment in Events, including: England’s Seafood Feast, New English Riviera Walking Festival, English Riviera Air Show, and new Bay of Lights Illumination Trail.

These Destination Marketing activities are continually reviewed, evaluated and added to as new opportunities present themselves.

How does the ERBID Company

Market the English Riviera?

Featured

ERBID 2 Destination Marketing Activities

The English Riviera BID Company invests heavily in Destination Marketing each year. See the Destination Marketing Activities of ERBID 2 (2022-2027) here.
Advertising Campaigns

The ERBID undertakes numerous advertising campaigns throughout the year, aimed at different markets including international, national and regional markets.
English Riviera Website

The English Riviera visitor website is the ERBID Company's most important digital asset and currently attracts over one million visitors a year.
Social Media

The English Riviera BID Company is significantly increasing its investment in Digital Destination Marketing and to expand the ways we promote the area online to attract both staying and day visitors, with the focus on promoting the shoulder seasons.
Visitor Publications

The ERBID Company invests heavily in providing quality up to date online and offline Visitor Publications and Visitor Information to encourage visitors to come and spend time and money on the English Riviera.
Events

The ERBID is committed to helping support events in the Bay.